History & Heritage

Creating diamond history

Our story unfolds over six decades – driven by the pursuit of craft, a fixation with detail and a devotion to beauty. Since Laurence Graff OBE established our company in London in 1960, his fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity and craftsmanship.

Laurence Graff Profile - Founder of Graff

Beginnings

The origins of an exceptional legacy

Learn the remarkable story of Laurence Graff’s rise from jeweller’s apprentice to London’s ‘King of Diamonds’ and beyond.

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World famous diamonds - Graff

Rarity

CRAFTING LEGENDS

Discover the stories behind the diamonds that made history.

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