Graff

A FABULOUS WORLD

Graff discovers the rarest hidden wonders of the earth and transforms them into sensational jewels that move the heart and stir the soul, as captured in our iconic new advertising campaign.

close up of a model wearing the eternal twins (earrings featuring emerald cut diamonds) and an emerald cut diamond ring

An Obsession with Perfection

It requires astonishing dexterity, precision and patience to explore all the possibilities of a rough diamond and transform it into a truly spectacular jewel.

DISCOVER THE ETERNAL TWINS

a model wearing the eternal twins (earrings featuring emerald cut diamonds) and an emerald cut diamond ring

Endless Possibilities

With the world’s most fabulous gems as their muse, our designers use a unique combination of talent and passion to bring out the character of each individual stone.

Discover our Emerald Cut Jewellery

Discover Our World

We invite you to explore a unique universe of natural wonder – enthralling and beautiful jewels to capture your imagination. Let us guide you to the perfect jewel.

Find a Graff Store

Scan via WeChat App to follow Graff