Graff Opens a New Monaco Store at the Casino de Monte Carlo

4th June 2015

Graff is delighted to announce the opening of its new location in Monaco.

Situated at the famed Casino de Monte Carlo, Place du Casino, the new Graff boutique will become part of the illustrious heritage of one of the most famous destinations in the principality.

Monaco is an important location for Graff, representing a significant milestone in the company’s history. Marking the first location outside of the UK, Monte Carlo was chosen for Graff’s first international store when embarking on global expansion in 2000.

On entering the Casino, the boutique is identified by the distinctive Graff Icon motif embellishing the exterior with a luxurious golden façade. The silhouette is referenced throughout the store within the interior architecture.

Deep and intense tones running through the American walnut wood panels which line the walls emphasise the rich colour palette throughout.  Golden accents introduce light and luxury and are complemented by exquisitely plush fabrics used for the sumptuous upholstery.

Designed by Graff’s Monaco based in-house interior design team, materials have been sourced from around the world including the striking monochrome marble floor incorporating a dramatic linear arrangement of Cipolino, Pentelikon and Verde Assoluto.

The 120sq foot boutique is illuminated by a Bohemia crystal chandelier, as clusters of glass spheres in warm bronze and golden hues radiate.

Minimalist brushed gold showcases line the walls to reveal a magnificent display of captivating jewels and innovative timepieces within.