A Unique Identity

Graff attributes the same level of artisanal perfection and craftsmanship to its Luxury Watches as it does to its jewellery collections.

Crafted in Geneva at the heart of the fine-watchmaking world, Graff watches bring together the highest levels of Swiss horology and the Graff jeweller’s art, often featuring patented diamond cuts and unique settings.

The distinctive design of a Graff watch is inspired by the facets of a perfectly cut classic diamond.   As a further prestige signature, Graff watch facets include a diamond-tipped crown and a triangular set emerald or diamond set at 12 o’clock.

“Inspired by a diamond, born of a diamond, eternal as diamond.”