BaselWorld 2017 Highlights

Revealed at BaselWorld 2017, Graff Luxury Watches latest horological wonders are each a work of art.


Princess Butterfly Secret Watch

For the first time the timeless butterfly motif, synonymous with Graff, is represented in a strikingly sculptural form, in which an outline of tapered baguette gemstones define pavé diamond wings that conceal a hidden timepiece.

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MasterGraff Collection

Graff’s in-house team and the elite of Swiss horology combine their skill and knowledge to develop the highly complex MasterGraff Collection.

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GyroGraff Collection

The horologically advanced and beautifully designed GyroGraff features a stunning three-dimensional moon phase indicator and double-axis tourbillon.


ChronoGraff Collection

A benchmark for horological precision, the ChronoGraff forms the foundation for Graff’s Sport watch collection.

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GraffStar Collection

A bold statement of luxury and sophistication, the GraffStar Dress Watch Collection features models suitable for both Men and Ladies, all featuring Graff’s iconic faceted bezel case.

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The ultimate men's diving watch, the ScubaGraff is guaranteed water-resistant to 300 meters and features all of Graff's recognisable design hallmarks.


Butterfly Collection

Captured in time - the transformative beauty of the butterfly.

Graff's Butterfly Watch collection perfectly pairs timeless Swiss watchmaking skills with Graff's unmistakable diamond design.


Disco Butterfly

The new evolution of the Butterfly watches, the Disco Butterfly collection features swirling butterflies above a pavé dial adding the ultimate element of intrigue to the innovative watch design.

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Jewellery Watches

Graff's highly sculptural jewelled watches harness the skills of Graff's master craftsmen in both London and Geneva, resulting in the perfect combination of jewellery design, diamond setting skill and Swiss watchmaking.