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Graff Opens a New Store at Harrods

11th December 2013

Graff Diamonds is delighted to announce the opening of a new store, located within The Fine Jewellery Room at Harrods in London.

The new store marks Graff’s third London location, which currently includes stores on Bond Street and Sloane Street.

Francois Graff, Chief Executive Officer at Graff Diamonds commented: “Graff Diamonds’ store portfolio incorporates over 40 locations in the most preeminent luxury shopping destinations in the world; I am delighted that this will now include Harrods.

“The House of Graff is built on a strong foundation of history and heritage. Our clients know that when they come to us they are receiving the best in the world in terms of the quality of diamonds, craftsmanship and client care.

“Our new store enables Harrods’ customers to experience firsthand our incredible one-of-a-kind jewels, beautiful collection pieces and timepieces from Graff Luxury Watches.”

Designed by Graff’s in-house interior design team, the new store is based on a contemporary concept by Peter Marino.

A striking gold exterior is perfectly complemented by boldly striped marble floors and luxurious wall panels in rich, sumptuous colours.

The store is lit by a highly ornate and intricate Bohemia crystal chandelier, comprising hundreds of perfect circles of richly coloured glass, while inviting leather desks provide visitors with the perfect place to peruse the most fabulous jewels in the world.

There are over 40 Graff stores globally located across the UK and Europe, North America, Africa, Asia and the Middle East.

GRAFF Harrods FRONT _01GRAFF Harrods INSIDE _02