Graff Diamonds is excited to announce the opening of its newly renovated Flagship store, located on London’s historic and prestigious Bond Street.
Graff Diamonds Ltd was established in London in 1960, with the opening of its first two retail stores in 1962; 1993 saw the opening of Graff’s Flagship store on New Bond Street, famed for its exclusive luxury boutiques.
Nineteen years later, Graff is once again re-opening its Bond Street doors, newly designed and expanded…
Designed with a contemporary yet luxurious look by Graff’s own Monaco-based Interior Design team, stylistic influences from Graff stores around the world come together seamlessly with striking new design features. Spread over four floors, the new store features strong and unique design elements throughout, beginning even before clients step inside. A striking façade featuring a unique foliage carving around the entrance, designed and hand carved from traditional London Whitbed Portland stone, embraces the entrance to the store, where a double door featuring Graff’s signature fishscale design characteristic of Graff stores worldwide, entices visitors inside into a world of rare beauty. Graff’s signature macassar ebony showcases ensconced within large bronze windows designed with the fishscale motif, punctuate the façade, producing a stunning display of Graff’s incredible gems.
Once inside, the main salon features design elements including floor to ceiling walls of specially lacquered European walnut panels, and floors born from a luxurious mix of Italian calacatta d’oro and portoro marble, book-matched to create a stunning centrepiece within the beautiful space. Lofty, double-height ceilings complete the look, creating an airy yet opulent feel. Stitched leather and Italian ebony desks and chairs complement the panelling, with 4.5m high bronze sliding screens separating the main room from smaller, private spaces, allowing for a more intimate viewing experience.
On the lower ground floor, a unique museum space provides a rare glimpse into the history of Graff, showcasing replicas of Graff’s most important stones. It has been said that more rare and historical diamonds have passed through the hands of Laurence Graff than any other diamantaire.
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