Graff Opens at Isetan, Tokyo

7th December 2012

Graff Diamonds is proud to announce the opening of its second store in Tokyo in the prestigious department store Isetan Shinjuku.

Created with Graff’s new design aesthetic in mind by world-renowned interior architect Peter Marino and Graff’s own in-house Monaco-based design team, the new Graff store at Isetan is luxurious and chic, unexpected and elegant; the new stylistic definition of a Graff Diamonds store, jewel-like in all its beauty.

Design elements throughout include walls covered with golden glass and mirrors, and elegant gold-hued showcases, designed specifically for the space with faceted edges resonating the facets of diamonds, embrace stunning displays of Graff’s incredible diamonds and richly coloured gems. One particularly significant showcase, designed by French artist André Dubreuil, welcomes guests at the entrance to the store. Specially commissioned for the space, this centrepiece is a stunning mix of enamel and bronze, reflecting the colours found throughout the rest of the intimate space.

Intricate mosaic marble covers the floor, finished to an exacting standard, like a work of art. A new design element, now signature to all of Graff’s newest stores opening throughout Asia, is a key design focus, a mesmerising chandelier featuring thousands of multicoloured glass spheres, stretched spectacularly across the entire length of the store, creating a breathtaking horizontal ceiling of subtle colour that dance in the light, reflecting beautifully against the gold and the glass. Together, these stunning design elements create a glittering effect, inspired by the sparkle of Graff’s flawless diamonds, the most fabulous in the world.

Graff Diamonds Isetan Shinjuku
14-1 Shinjuku 3-chome