This year, for the first time in its history Graff Diamonds is showcasing its luxury watch and jewellery collections at BaselWorld.
Located at Hall 1.1, Stand D51 within an impressive 503 sq. m, single elevation space, Graff’s stand incorporates a stunning selection of luxurious and unique design features that can be seen throughout its network of over 45 stores globally.
Each element has been carefully curated by Graff’s Monaco-based interior design team; from the illuminated ‘Icon’ façade which features on the exterior of Graff’s stores across Asia, walnut wall panelling incorporated into its flagship store on London’s Bond Street and bronze feature showcases which draw inspiration from Graff’s store on Madison Avenue in New York.
Commenting, Francois Graff, Chief Executive Officer at Graff Diamonds said: “Our luxury watch division has achieved an extraordinary amount since its launch just six years ago.
“We continue to focus on expanding the Graff Diamonds brand and our luxury watch division globally. Our presence at BaselWorld this year provides the perfect environment for us to be able to do this.”