Home to the most fabulous jewels in the world.
Discover gems of rarity, perfection and unrivalled beauty.
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Welcome to the House of Graff
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Our Company
It is said that more important diamonds have passed through the House of Graff than any other jeweller in the world.
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Our Expertise
Graff is involved at every stage of a stone’s remarkable journey. From its sourcing, design, cutting and polishing to its final setting – Graff’s expertise are legendary.
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Famous Diamonds
Graff sets unsurpassed standards of excellence and innovation within the world of high jewellery. It is said that more important diamonds have passed through the House of Graff than any other jeweller.
“Diamonds excite me – diamonds are my life. I see inside the stone, look at the colour and cut and marvel at its natural beauty…I was born to be amongst diamonds”
Laurence Graff
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GRAFF JEWELS
A Graff jewel encapsulates and celebrates the eternity of the diamond. True contemporary classics, Graff creations perfectly balance a gem’s beauty and rarity, with distinctive style and virtuoso craftsmanship.
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GRAFF WATCHES
Graff’s distinctive luxury watches are inspired by the facets of a perfectly cut diamond. Crafted in Geneva, these exceptional timepieces meld the highest levels of Swiss horology with Graff’s impeccable gem-setting skills.
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News
Graff travels the world throughout the year, showcasing its rare jewels and unique watches at a number of exclusive exhibitions.
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Our Stores
The world’s most fabulous jewels can be found at Graff stores all over the world, including London, New York, Monte Carlo, Moscow, Kiev, Beijing, Hong Kong and Tokyo.
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Our Campaigns
Alongside its dazzling ad campaigns, Graff publishes Graffiti magazine – offering a fabulous look into the world of Graff and featuring articles written exclusively for Graff’s discerning clientele.

