• The Elements

    A collection of the rarest and most fabulous jewels in the world represent the ‘Ultimate Element’ in Graff’s new global advertising campaign.

  • Our Company

    It is said that more important diamonds have passed through the House of Graff than any other jeweller in the world.


  • Our Expertise

    Graff is involved at every stage of a stone’s remarkable journey. From its sourcing, design, cutting and polishing to its final setting – Graff’s expertise are legendary.

  • Famous Diamonds

    Graff sets unsurpassed standards of excellence and innovation within the world of high jewellery.  It is said that more important diamonds have passed through the House of Graff than any other jeweller.



    Graff creations perfectly balance a gem’s beauty and rarity, with distinctive style and virtuoso craftsmanship.


    Graff is home to the most fabulous jewels in the world, a House in which to discover gems of rarity, perfection and unrivalled beauty.

    For centuries, the diamond ring has been a powerful symbol of enduring love and everlasting commitment. We take great pride in knowing that these gems of eternal beauty will be passed down the generations, building their own stories along the way.


    Graff’s distinctive luxury watches are inspired by the facets of a perfectly cut diamond.  Crafted in Geneva, these exceptional timepieces meld the highest levels of Swiss horology with Graff’s impeccable gem-setting skills.

  • News

    Graff travels the world throughout the year, showcasing its rare jewels and unique watches at a number of exclusive exhibitions.

  • Our Stores

    The world’s most fabulous jewels can be found at Graff stores throughout the world, including London, New York, Monte Carlo, Moscow, Kiev, Beijing, Hong Kong and Tokyo.


    Graffiti magazine offers a fabulous look into the world of Graff featuring articles written exclusively for Graff’s discerning clientele.